Träger des Instituts
Vorschau
Schon am 29. Juni 2012 wird unsere Veranstaltungsreihe Mainz Media Forum fortgesetzt und zwar mit dem Thema "Data Protection, Privacy and Media Convergence - Common Challenges and Suggested Reforms in Australia and the EU".
Unser nächstes Mainzer Mediengespräch wird am 18. Juni 2012 zum Thema "Spiele ohne Grenzen -
Die Zukunft der
Fußballübertragungsrechte
in Europa" stattfinden.
Mainz Media Forum
The Role of Trademarks in a Culture of Borrowing -
Proprietary Rights and Social Media
- Freitag, 25. Mai 2012, 16.00 Uhr
- RW 2 des Fachbereichs Rechts- und Wirtschafts-
wissenschaften der Johannes Gutenberg-Universität - Einladung
Social media platforms allow users to create and join in many overlapping communities, and to contribute content. While some content uploaded by users is original, other content has been appropriated from others, and its use may be characterized as "tribute," "homage," "parody," "fair use" or "infringement."
A significant motivation for users to upload, link and repost appropriated content is to
declare an affinity for a product or service, and this is widely encouraged not only by the social media platforms themselves, but also the content providers. This is a distinct change from the strict usage guidelines that owners of trademarks traditionally followed and enforced, and opens up many possibilities for marks to be positioned together with marks owned by others, or used in ways that the trademark owner would not have approved in the past.
How should trademark law respond when consumers, not mark owners, have significant control over the appearance, positioning, affiliation and usage of the marks? Are trademark owners losing control of their proprietary rights? Can the traditional rationale underlying trademark law adapt to this more democratized world of usage?
Begrüßung
Professor Dr. Udo Fink
Stellvertretender Direktor des Mainzer Medieninstituts
Vorträge und Podiumsdiskussion
Professor Barton Selden
Attorney; Adjunct Professor, Golden Gate University School
of Law, San Francisco
Götz M. Schneider-Rothhaar
Rechtsanwalt, Mitglied IAEL – International Association of
Entertainment Lawyers, Frankfurt
Moderation
Dr. Jan Oster, LL.M.
Rechtsanwalt, DAAD Lecturer in Law, King's College
London